Hariharan Devaraj is a working Digital Marketing Executive with hands-on experience in SEO, social media marketing, paid ads, content strategy, and brand growth. He actively works with businesses to improve online visibility, generate quality leads, and build long-term digital presence using data-driven marketing strategies.
He is also the Founder of Karupatti Thatha, a brand established in 2020 with a mission to revive and promote traditional palm jaggery (Karupatti) as a healthy, natural alternative to refined sugar. Through Karupatti Thatha, he focuses on delivering pure, chemical-free palm jaggery made using age-old traditional methods, while educating people about its health benefits.
With a strong blend of modern digital marketing expertise and traditional product knowledge, Hariharan writes content that is practical, informative, and user-focused—covering topics like healthy living, natural foods, SEO, online branding, and business growth.
Natural sweeteners are becoming popular again as people move away from refined white sugar. Among traditional options, panam kalkandu and karupatti are […]
Introduction: Can Karupatti Really Help with Weight Loss? In today’s health-conscious world, many people are searching for natural alternatives to refined sugar […]